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Unveiling the Influence of Streamer Characteristics and Consumer Experiences on Purchase Intention in Live Commerce https://www.xjtlu.edu.cn/en/events/2024/10/rcf-internal-presentation-dr-fangfang-hou
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Unveiling the Influence of Streamer Characteristics and Consumer Experiences on Purchase Intention in Live Commerce https://www.xjtlu.edu.cn/en/events/2024/10/rcf-internal-presentation-dr-fangfang-hou
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