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Opening location-based mobile ads - How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice https://www.tvanwoudenberg.com/publication/ketelaar_2018_opening/
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Opening location-based mobile ads - How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice https://www.tvanwoudenberg.com/publication/ketelaar_2018_opening/
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