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Private Labels, Famous Brands, and Heterogeneous Households: Can High Ad Spending be Justified and are Households’ Advertising Elasticities Stable Across Products? /publication2/working-paper-5/
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Private Labels, Famous Brands, and Heterogeneous Households: Can High Ad Spending be Justified and are Households’ Advertising Elasticities Stable Across Products? /publication2/working-paper-5/
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