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The man your man could smell like: The role of metaphor, irony, and paradox in the viralisation of advertising campaigns http://www.birmingham.ac.uk/news-archive/2016/the-man-your-man-could-smell-like-the-role-of-metaphor-irony-and-paradox-in-the-viralisation-of-advertising-campa
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The man your man could smell like: The role of metaphor, irony, and paradox in the viralisation of advertising campaigns http://www.birmingham.ac.uk/news-archive/2016/the-man-your-man-could-smell-like-the-role-of-metaphor-irony-and-paradox-in-the-viralisation-of-advertising-campa
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